Best SEO Optimization Tips and Tricks
On-site optimization is also known as on-page SEO. It is the practice in which elements are optimized on the website in order to get a higher rank and thus getting more appropriate traffic from search engines. The main job of on-site SEO is to optimize the content and structure of a particular page i.e the content and HTML source code of a page. The main goal of onsite SEO should be to make it as easy as possible for the search engines as well as for its users in the following manner:
- Understand what the particular webpage is all about;
- Identify the page as relevant to a search query or queries for a particular keyword or set of keywords
- Find the page useful and worthy of ranking well on a search engine results page (SERP)
Full optimization of the page requires both text and HTML based changes on the web page. The ultimate goal with on-page SEO is to say the ‘search engines language and thus help users to understand the meaning and context of the web pages. Below are some of the techniques that can be used to boost up on page SEO:
Best SEO Optimization Tips and Tricks
If your website has a brilliant content it can work well with or without SEO, and if the website has the good quality content it can perform its best with the SEO. The good quality content has the following features:
- Content should be original
- The content should be published first time on your website only
- The content should not only contain text but it should also possess images and videos to attract users.
- A well-researched long article should be there
- Content should always be unbiased in the manner it not only highlights you but should be justified so that it covers both sides of the story.
Titles of the page and Meta descriptions
This is the most important task to be done for on-page SEO.as when search engines are going through your website pages, among other things, they check the page title, the description of the page, the headings and the content i.e. videos text and images whatever it contains in it.
The search engine performs this function in order to understand what the website pages are all about. Thus on the basis of other factors like Off-page SEO, Domain Authority, competitors websites and many more they give rankings to the website page for various keywords in their index.
Content SEO has become the part of on-page SEO and is done by optimizing the actual content for the keywords targeted by you. Keyword research should be done before publishing any content.
Keyword research becomes necessary so as to find out which words users are typing in the search box and thus creating content in the same manner so that it can satisfy their query. nowadays google search algorithms are not looking for keyword relevancy but they are searching for topic relevancy.
Both people and search engines want URL’s that can actually be read by a human. This helps people to understand and establish trust in the content of the page they are about to visit. Some website content management systems like WordPress do this automatically.
Using human readable URL’s such as “mysite.com/buy-my-product” improves websites search engine click-through rates as well as search engine rankings. This is applied to social media sites like Facebook, Twitter too.
Today cell phones have become part of everyone’s life. Today whenever one needs to search anything they probably prefer to search on their mobile phones.it has been found that Almost 60% of the search in Google are coming from mobile devices. This means that if your website is not mobile friendly, you are going to lose more than half of the potential traffic.
To make sure your website is mobile friendly or not check your website with the Google mobile-friendly tool and fix any potential problems. Always perform a reality check that first tests your website on your mobile, like a real user would do, and make sure that everything is displayed correctly.
These were the most common tips which need to be done on your website for it’s on page SEO. Remember the first step is to do on page SEO then go for off page SEO Tools.
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